Apex Automation
Legal

Privacy Policy

Last updated: September 30, 2026

Apex Automation ("Apex Automation," "we," "us," or "our") provides AI-operated phone, chat, and follow-up systems for businesses. This policy explains what information we collect through our website and services, how we use it, and the choices you have. It applies to visitors to chooseapex.ai and to individuals who contact us, book a call, or communicate with our AI phone or chat agents on behalf of a business we work with.

Information We Collect

We collect information in the following ways:

  • Information you provide directly — such as your name, email address, phone number, and company details when you fill out a form, book a call through our scheduling calendar, or chat with us.
  • Voice and chat interactions — when you speak with our AI voice agent or use our chat widget, we may collect a recording, transcript, or summary of that conversation, along with any information you share during it.
  • Usage data — such as pages visited, device and browser type, and general location, collected automatically through standard web technologies and cookies.

How We Use Information

  • To respond to inquiries and schedule calls or demos.
  • To operate, improve, and troubleshoot our AI phone and chat systems.
  • To send appointment confirmations, reminders, and related account or service communications.
  • To maintain the security and integrity of our website and services.
  • To comply with legal obligations.

We do not sell your personal information.

SMS & Text Messaging

If you provide your phone number and opt in to receive text messages from us, we'll use it to send appointment confirmations, reminders, and related updates. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to any message, or reply HELP for assistance. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in and consent are not shared with any third party for any purpose.

Call Recording

Calls with our AI voice agent may be recorded and transcribed for quality, training, and service-improvement purposes. By proceeding with a call, you consent to this recording to the extent permitted by applicable law. If your jurisdiction requires all-party consent to call recording, you'll be notified at the start of the call.

Third-Party Service Providers

We use third-party platforms to operate our website and deliver our services, including scheduling, voice AI, chat, and messaging infrastructure provided by GoHighLevel/LeadConnector. These providers process information on our behalf and are bound by their own privacy and security obligations. We may also use standard analytics tools to understand how visitors use our website.

Cookies

Our website uses cookies and similar technologies to remember preferences, understand site usage, and support the embedded scheduling and chat widgets described above. You can control cookies through your browser settings; disabling them may affect how parts of the site function.

Data Retention

We retain personal information for as long as needed to provide our services, respond to inquiries, and comply with legal, accounting, or reporting obligations, after which it is deleted or anonymized.

Data Security

We use reasonable administrative and technical safeguards designed to protect your information. No method of transmission or storage is completely secure, so we can't guarantee absolute security.

Your Choices

You can ask us to access, correct, or delete the personal information we hold about you, or opt out of text messages as described above, by contacting us using the details below.

Children's Privacy

Our website and services are intended for business use and are not directed to children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. Changes take effect when posted on this page, with the "Last updated" date revised accordingly.

Contact Us

Questions about this policy or your information? Reach out at hello@apexautomation.ai.